The Droplift Project: Audio Art Music Distribution Prank

I have just discovered The Droplift Project.

On one weekend in July 2000, people all over the world secretly went into record stores and placed a professionally packaged CD into the bins.

On the CD are tracks from audio collage artists who use sampled sounds from all different sources and turn them into creative works. Rather than sell the CD, they decided to smuggle them into stores and drop a bit of confusion into the world. What happens if you pick up a CD at the store and it is not in their computer inventory?

The website has the full album available for download and a nice FAQ about the project.

I haven’t even had a chance to listen to the album yet, but I love the concept of the project. Here is the “Why” as they put it in the FAQ:

The Droplift Project is a way for artists to be heard, by subverting the current method of music distribution. It is a way that thought-provoking and challenging works by traditionally marginalized experimental musicians can be slipped into the mainstream consciousness. Severe copyright restrictions on the use samples in works of audio collage often prevent this type of work from ever reaching the ears of listeners. The members of the Droplift Project feel that these restrictions amount to censorship of an entire artform, and so they have created this art-response to the current relation of artists and lawmakers to the techniques of appropriation, collage, and sampling in music. The artists know that the disc may not be found by the right people, and they know that they will not get paid. But they needed a chance, so they made one.